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Websites for wellness practices

Somebody in a hard moment is deciding whether to call you, based on your website.

They can't tell from a 2015 template whether you have openings or take their insurance. So they close the tab and call the next name on the list. Your site's job is to close that gap before they do.

Therapists, psychologists, counselors, and the practices around them.

Who’s landing on your site
01

A parent at 11pm

Searching for someone who works with anxious teens. Of the 3 practices open in their tabs, they go with the one that answers their questions without a phone call.

02

A first-time client

Nervous and not sure what kind of help they need. They're looking for one page that says: you're in the right place, and here's how it starts.

03

A referring doctor's office

Checking that you're legit and taking new patients before they hand your name to a family. If they can't confirm it in a minute, they hand over a different name.

What they can’t tell from your current site

What they came to find out, and what most sites never say before the tab closes.

Whether you have openings.

The single most-asked question in this field, and most practice sites make you email to find out. (Go check yours. We'll wait.)

Who you actually work with.

Ages, issues, modalities, insurance. If the answer is "everyone," the person reading assumes "not me."

What the first session looks like.

Fear of the unknown is why people don't book. Say what happens, in order, and watch the form get used.

Proof from your world
The Sea Glass Counseling homepage, "Virtual therapy and coaching that works," beside a woman with her eyes closed in the sun.
Wellness practiceOhio

Sea Glass Counseling

A virtual therapy practice built on intensive sessions, with a site that buried that difference under too many pages. Rebuilt so the model leads and the right client books.

Read the case study →
Justin gave me practical recommendations to structure my site for maximum lead generation. He's quick, patient, and genuinely cares about the outcome. I'm thrilled.
Erin PritchardSea Glass Counseling · Ohio
Is this you?

Who we build for in wellness practices, and who we don’t.

It’s a fit if

  • You've been in practice a few years and you're booked solid, or you want to be booked solid with the right clients.
  • You know who you do your best work with, and you give a damn that the site says so.
  • You can give the project a few hours a week for two to four weeks of feedback and content.
  • You'd rather be findable for the right search than for every search.

It’s probably not, if

  • You're a directory listing away from full and just need the phone to keep ringing. An hourly call will do more than a build.
  • You're pre-licensure or haven't opened the practice yet. The pre-launch package is the right size.
See the pre-launch package →

Things wellness practices ask us.

If yours isn’t here, bring it to the call.

Do you understand the ethics side?

Yes. The site follows your profession's rules on testimonials and outcome claims, and it only carries tracking you asked for. We've built for therapy practices in New York and Ohio, and we write the site to the rules you practice under.

Can the site handle booking and intake?

Yes, with whatever you already use. Some practices embed a booking widget; others link straight to their portal. We don't build a second system for you to maintain.

How much does a therapy practice website cost?

Most practice sites land at 5 to 8 pages, so $3,500 to $5,500 covers the majority. A group practice with clinician pages and several locations runs into the $6,500 to $15,000 range.

Will people find me on Google?

For the searches that matter, yes, and we'll tell you which ones those are. "Therapist near me" is a directory fight. "EMDR for first responders in Cherry Hill" is winnable, and it's the kind of client you want.

I'm on a directory already. Isn't that enough?

A directory gets you compared. A site gets you chosen. Most of the clients you'll like best read the listing, then look for the website to decide whether you're legit.

Bring the site you've got. We'll tell you what a nervous first-time client sees.

A free 30-minute call, with nothing to prepare.