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Websites for wellness practices

Somebody in a hard moment is deciding whether to call you, based on your website.

They can't tell from a 2015 template whether you have openings, take their insurance, or work with people like them. So they close the tab and call the next name on the list. Your site's job is to close that gap before they do.

Therapists, psychologists, counselors, and the practices around them.

Who’s landing on your site
01

A parent at 11pm

Searching for someone who works with anxious teens, comparing 3 practices in 3 tabs, and going with the one that answered their questions without a phone call.

02

A first-time client

Nervous, not sure what kind of help they need, and looking for one page that says: you're in the right place, and here's how it starts.

03

A referring doctor's office

Checking that you're legit and taking new patients before they hand your name to a family. If they can't confirm it in a minute, they hand over a different name.

What they can’t tell from your current site

Three things they came to find out. Three things most sites never say. Three reasons the tab closes.

Whether you have openings.

The single most-asked question in this field, and most practice sites make you email to find out. (Does yours? Go check. We'll wait.)

Who you actually work with.

Ages, issues, modalities, insurance. If the answer is "everyone," the person reading assumes "not me."

What the first session looks like.

Fear of the unknown is why people don't book. Say what happens, in order, and watch the form get used.

Proof from your world
The Growing Minds Psychology homepage, a child playing with toy trucks beside the headline "Building relationships, supporting growing minds."
Wellness practiceManhattan, NYC

Growing Minds Psychology

A child and teen psychology practice whose dated site no longer matched the warmth of the work. Rebuilt from the brand up, and the inquiries followed.

Read the case study
Justin gave me practical recommendations to structure my site for maximum lead generation. He's quick, patient, and genuinely cares about the outcome. I'm thrilled.
Erin PritchardSea Glass Counseling · Ohio
Is this you?

Who we build for in wellness practices, and who we don’t.

It’s a fit if

  • You've been in practice a few years and you're booked solid, or you want to be booked solid with the right clients.
  • You know who you do your best work with, and you give a damn that the site says so.
  • You can give the project a few hours a week for two to four weeks: feedback, content, decisions.
  • You'd rather be findable for the right search than for every search.

It’s probably not, if

  • You're a directory listing away from full and just need the phone to keep ringing. An hourly call will do more than a build.
  • You're pre-licensure or haven't opened the practice yet. The pre-launch package is the right size.
  • You want the cheapest possible site. We'll say it kindly, but that isn't us.
See the pre-launch package

Things wellness practices ask us.

If yours isn’t here, bring it to the call.

Do you understand the ethics side?

Yes. No client testimonials, no outcome promises, and no tracking you didn't ask for. We've built for therapy practices in New York and Ohio, and we write the site to the rules you practice under.

Can the site handle booking and intake?

Yes, with whatever you already use. Growing Minds runs an embedded booking widget; other practices link straight to their portal. We don't build a second system for you to maintain.

How much does a therapy practice website cost?

Most practice sites land at 5 to 8 pages, so $3,500 to $5,500 covers the majority. A group practice with clinician pages, several locations, and a resource library runs into the $6,500 to $15,000 range.

Will people find me on Google?

For the searches that matter, yes, and we'll tell you which ones those are. "Therapist near me" is a directory fight. "EMDR for first responders in Cherry Hill" is winnable, and it's the kind of client you want.

I'm on a directory already. Isn't that enough?

A directory gets you compared. A site gets you chosen. Most of the clients you'll like best read the listing, then look for the website to decide whether you're legit.

Bring the site you've got. We'll tell you what a nervous first-time client sees.

30 minutes, free, and nothing to prepare.