Fair. It’s two of us and neither one is an account manager, so the person you talk to is the person building the thing. 15 years and 600+ websites in, we have strong opinions about what a site owes the business behind it.
You already know the site is behind. You’ve known for a while. It keeps losing to actual work, and every month it sits there it undersells you to people who will never mention it.
That gap, between the business you run and the business your website describes, is the only thing we build against.
Not awards. Not a portfolio piece. The gap.
Most designers build what you asked for and cash the check. We build what the business actually needs, which sometimes means telling you the thing you asked for is a bad idea even when agreeing would pad the invoice.
“Most designers make things look good. I make sure they actually work.”
When Justin says he can do something, he’s already researched it to the point of no return. You won’t just get what you asked for. You’ll get told what’s actually going to grow the business, even when that’s the answer that costs us the upsell.
Typography he’ll die on a hill for, UX built to convert, and copy that doesn’t sound like AI wrote it on a lunch break. 15 years and 600+ sites in, he still checks the work more times than feels necessary.
A Philly sports guy through and through. EDM, house and DnB sets on YouTube, landscaping TikToks, and a deep respect for analog.
“Most businesses know what they do. They just can’t find the words to make anyone else care. That’s my territory.”
With a decade of experience across B2C and B2B content, and roots in journalism and communications, Amélie has spent her career turning complex ideas into clear, engaging narratives that work for individual practitioners and high-level leadership alike.
Her on-page SEO background means the content doesn’t just read well. It gets found. She builds messaging strategies that hold up whether they’re in a pitch deck, a homepage, or a newsletter.
Currently working on her first novel, exploring new cultures, and got married in Iceland. She also shares her home with more pups than she’d recommend to others.
Nobody picks a font until we know what the site has to do. Pretty is the easy part, and on its own it’s worth nothing.
No templates with your logo dropped in the corner. No questionnaire purgatory. No going quiet the week after launch, which is exactly when you need us.
If your site could belong to any other business in your field with the logo swapped, we’ve failed. That’s the bar we check against before anything ships.
Our work doesn’t create space for bigotry, and neither do we. If you’re looking for someone who’ll tone down inclusivity to make the narrow-minded comfortable, we’re not the right partner for you.
The goal isn’t pixel perfect. It’s a business you’re proud to put in front of anyone.
We’ll take a real swing when there’s a reason for it. Every decision traces back to something the business actually needs, so when you ask why it looks like that, the answer is never “it felt right.”
The call is 30 minutes, the two of us and you, and nobody’s reading from a script. Bring the link and we’ll start there.