The person on your site is about to hand you their money, their legal exposure, or their business. They're looking for a reason to believe you're the one, and most firm websites give them a reason to keep looking. That's the gap.
Lawyers, accountants, advisors, and consultants.
Two referrals, both fine on paper. They pick the one whose site explained how the engagement works and what it costs to start.
Worried, searching in private, and deciding in about a minute whether you handle their kind of problem and whether they can afford to ask.
Already recommended you. Now checking the site to make sure recommending you won't embarrass them in front of the CEO.
Practice areas listed like a menu tell them nothing. One page per problem you solve tells them everything.
Nobody expects a price list. Everyone expects to know whether the first conversation is free, flat, or billed.
If the site could be any firm in the country with the logo swapped, that's the read they'll take. Generic reads as a decision against you.
Two decades of retail-industry credibility and a website that showed none of it. Rebuilt around two business lines and 10 focused pages, and the inquiries came with it.
Read the case study →I've already received inquiries as a result of having my services more clearly represented. Justin's proactive recommendations struck a balance between executing my ideas and adhering to best practices.
If yours isn’t here, bring it to the call.
Yes. Disclaimers, required language, and no claims we can't stand behind. You review every word before it goes live, and so does whoever at the firm has to.
One decision-maker, agreed on the first call; everyone else reviews. Projects with a committee at the wheel are the ones that take a quarter. (Committees don't write good headlines. They write long ones.)
A firm site with a page per practice area usually lands at 6 to 10 pages, so most run $3,500 to $5,500 to the low end of $6,500 to $15,000. Attorney bios, resource libraries, and multiple offices push it further up that range.
One page per problem you solve, written for the person who has it, is most of local SEO for a firm. We build that structure in from the start.
We shape it with you. Content strategy lives in the studio, and it's usually the part firms are most relieved to take off your plate.
30 minutes, free, and nothing to prepare.