Your Google profile is often the first thing a local customer sees, before your website, before your reviews page, before you. I audit it against the businesses you’re actually losing to, then hand you a clear list of what to fix first.
$400, one time. Report and walkthrough within 48 hours from payment.
Google decides who shows up in the map pack largely by category. Pick a primary category that’s too broad, too narrow, or just different from what your competitors chose, and you’re invisible for the searches that matter most. Add a thin services list and a stack of unanswered reviews, and the shop down the street gets the call.
Most owners set their profile up once, years ago, and never looked again. That’s fine. It’s also fixable.
Your primary and secondary categories compared with the top local businesses ranking for your key searches. This is usually the biggest lever.
Whether your listed services match what people search for and what you actually want to sell.
What customers praise you for, what they praise your competitors for, and the words they use. That language belongs on your profile and your site.
Whether you’re answering, how, and a few reply templates that sound like you.
What’s missing, what’s outdated, and a simple rhythm you can keep up.
Hours, service area, description, links, and the small mismatches that confuse customers.
Your profile sends people to your website. Your website tells Google what you do. When the two say the same thing, in the same words your customers use, both work harder. If you’re already rebuilding your site with Arc & Atlas, the audit slots right in, and the findings shape your service pages and copy.
Full audit, written report, prioritized fix list, and a walkthrough call.
Book an audit →I make the fixes, keep categories and services current, publish posts, and help you stay on top of reviews. Month to month.
Rebuilding your site with me? Ask about bundling the audit in.
No, and anyone who promises that is guessing. Proximity to the searcher matters a lot and nobody controls it. What an audit does is remove the things holding you back and put you in the strongest position for the searches you can win.
Category and services changes can show up within a few weeks. Reviews and photos build over months.
Not for the audit. I review what’s public. If you want me to make the changes, you add me as a manager, and you can remove me anytime.
Each location gets its own audit, since each one competes with different businesses. Ask and I’ll quote it.
I use whatever tools make the work faster and sharper. The judgment calls, and the report you get, are mine.
One audit, one clear list, one call. Then you decide what to do with it.