Alexandra Bennett, LCSW, runs ALB Therapy on the Upper East Side of Manhattan. She treats anxiety and OCD in children and teens through college age, using CBT and exposure-based work, in person and virtually across New York, Connecticut, Pennsylvania, Massachusetts, and Vermont. Alex found us through the contact form on our site in December 2025, and we had our first call just before the new year.
The situation
Alex wanted to update her website, and the practice needed a brand to carry it. Her training is specific: she’s trained through the International OCD Foundation’s Pediatric Behavior Therapy Training Institute, and she was previously the Lower School Counselor at The Windward School.
Most of the people reading her site are parents. By the time they search, their child is often stuck in rituals or avoiding school, and they’re tired. The site had to explain what treatment looks like in plain language and make reaching out feel like a small step.
The brand
Before any logo work, we talked through whether the practice should keep its name. Alex decided it should, so we built the identity around ALB. We presented four logo directions in early February, and she picked one that we refined together, with navy as the anchor.
The final mark sets a lowercase serif “alb” beside the word “therapy,” with a pale blue band behind it like a highlighter stroke. Navy on warm cream carries through the whole site, with that pale blue as the accent, and a small diamond ornament marks the breaks between sections.
The site
We built it on Squarespace so Alex can add articles and update fees herself. We designed the pages first with sections ready for her words, and she wrote the copy in her own voice.
The homepage walks a parent through it in order: who the practice helps, what it treats, why this practice, and the questions every parent asks before calling. Those answers sit right on the page, covering fees, location, insurance, and the free 15-minute phone consultation.
Each service has its own page, and How We Work lays out the process from that first phone call to ongoing sessions. A Resources page holds Alex’s articles on topics like reassurance seeking and back-to-school anxiety, and every page closes on two choices: book an appointment or get in touch.
The outcome
The site launched in March 2026, about ten weeks after our first call. Alex told us soon after that she’d been getting compliments on it, and she came back to us for a printed flyer built from the same brand.