CASE STUDY

Mind Body Ecology Institute

Services:
Graphic Design, Website Design, Strategy, SEO

Mind Body Ecology Institute runs mindfulness programs, eco retreats, resilience workshops, and meditation trainings rooted in both Western science and Indigenous and contemplative wisdom. Their programs are the organization's lifeblood. The old site made them nearly impossible to find.

THE SITUATION

MBEI's previous developer had gone on leave and left the site in rough shape. Back-end problems had accumulated quietly. The structural issues ran deeper than they appeared on the surface.

Beyond the technical side, the content strategy wasn't working. MBEI's programs and retreats — the primary way people engage with the organization and the primary revenue driver — were buried inside pages that read like a generic services list. Visitors landed and didn't understand what MBEI offered, how to get involved, or why it was different from anything else.

For an organization whose mission is helping people reconnect with nature, community, and themselves, a site that loses visitors before they engage costs real program participation.

THE WORK

The site was rebuilt from scratch. Back-end problems were cleared. Then the real work started: restructuring the content around MBEI's programs and events so visitors could immediately understand what's offered and how to participate.

The visual identity was restyled to match what MBEI actually is — vibrant, nature-connected, warm — rather than the bland palette it had been working with. Back-end coursework and membership functionality were added to support MBEI's mindfulness content offerings. SEO was integrated throughout, and the work extended to other platforms MBEI uses, bringing more consistency across their digital presence.

The staff can now update the site themselves.

THE OUTCOME

Blake and the MBEI team hear regularly from people about how much they love the site's look and how easy it is to navigate. That feedback is the result.