Services:
Branding, Logo Design, Graphic Design
Website Design, Strategy, SEO
A Fresh Look for a Fresh Future
Growing Minds Psychology is a bright-spot in the mental-health landscape, founded in 2020 by Carly and Matthew to serve children, teens, and young adults with evidence-based care in a supportive, trusting environment. As their team and services expanded, they realized their dated website no longer reflected the warmth and expertise they bring to every session. They needed a brand refresh that would help them reach more families, feel approachable online, and give their growing practice a cohesive look that matched their values. That's when they turned to Arc & Atlas.
We kicked things off with a brand-strategy session where Carly and Matthew shared their vision and values. From there, we created a moodboard of fonts, colors, and logo concepts that captured the practice's vibe. During a collaborative call, the team gave real-time feedback, and we narrowed down to the final branding and typography. With the brand foundation set, we designed and launched a fully accessible website, plus social-media graphics and business cards that carry the same playful, friendly tone.
The new brand is inviting and approachable: softer, more colorful, and telling the story of Growing Minds' journey from small practice to thriving community hub. We created two distinctive styles: clean, narrative-driven typography for main headings that speaks to the seriousness of mental health, and a playful, curvy font for social media that catches parents' eyes on Instagram. The website features easy navigation, clear calls to action, an embedded booking widget, and full accessibility features including keyboard navigation and screen-reader support.
Since the launch, Growing Minds has seen a surge in website traffic and inquiries. Families who once hesitated now find the site inviting and easy to use. Carly and Matthew report boosted team morale—everyone feels proud to represent a brand that truly reflects their mission. Arc & Atlas helped turn a digital facelift into a real-world win: more traffic, more inquiries, and a brand as warm and supportive as the practice itself.
PHILADELPHIA'S OWN FULL-SERVICE CREATIVE DESIGN AGENCY
🏳️⚧️ 🏳️🌈 🇺🇦
hey pal. don't steal my sh*t. go birds.
