ABOUT ARC & ATLAS

Your business has a real story. Most just never figure out how to tell it.

We work with businesses that do serious work and deserve a brand that shows it — not something generic, not something trendy, something that actually sounds and looks like them.


We're not here to chase trends or play it safe. We exist for the brands that give a damn — the ones who color outside the corporate lines, who want design that looks good, works hard, and actually means something. You bring the vision. We build the brand that carries it.

Love is love. Black lives matter. Protect trans kids. Proudly LGBTQIA+ friendly.

TRUSTED BY:

WE KNOW THE FEELING

Good businesses shouldn't have to fight to look like one.

Most of the businesses we work with are already doing great work. The problem isn't what they deliver — it's that their brand hasn't kept up with them.

They've outgrown a DIY logo, a template website, or a brand identity that made sense three years ago but doesn't anymore. And every week they're leaving an impression that undersells them.

That's exactly the gap we built Arc & Atlas to close.

Your website doesn't reflect the business you've become. It was fine when you built it, but you've grown — and your brand is still describing a previous version of you.

You're explaining yourself more than you should have to. If every intro call starts with "let me tell you what we actually do," your brand isn't doing its job.

The wrong clients keep finding you. A vague brand attracts anyone. A sharp, positioned brand attracts the ones who are already sold before they reach out.

WHY WE EXIST

Most businesses know they need a stronger brand and website. They just don't know who to trust with it.

Arc & Atlas was built to answer that. Born out of a need for design that actually works: visually, strategically, and emotionally. Design that knows when to play it cool and when to punch above its weight. We don't do cookie-cutter. We don't do vague vibes. And we definitely don't do "that'll do."

THE TEAM

The People Behind Your Brand

DIGITAL DESIGNER & CREATIVE DIRECTOR

Justin Mabee

"Most designers make things look good. Justin makes sure they actually work."

After years designing under his own name, Justin knew it was time to build something bigger. Arc & Atlas is the result — an obsession with typography, conversion-driven UX, and messaging that doesn't sound like AI wrote it on a lunch break, finally given a proper home.

When he says he can do something, he means he's already researched it to the point of no return. He won't just deliver what you asked for — he'll tell you what's actually going to grow your business and scale properly.


A Philly sports guy through and through. Loves EDM, house and DnB sets on YouTube, landscaping TikToks, and a deep respect for analog.

CONTENT STRATEGIST

Amélie de Beaumont-Mabee

"Most businesses know what they do. They just can't find the words to make anyone else care. That's Amélie's territory."

With a decade of experience across B2C and B2B content — and roots in journalism and communications — Amélie has spent her career turning complex ideas into clear, engaging narratives that work for individual practitioners and high-level leadership alike.

Her on-page SEO background means the content doesn't just read well — it gets found. She builds messaging strategies that hold up whether they're in a pitch deck, a homepage, or a newsletter.


Currently working on her first novel, exploring new cultures, and got married in Iceland. She also shares her home with more pups than she'd recommend to others.

OUR PRINCIPLES

What you can always expect from us:

Strategy before aesthetics.

We don't start with what looks good. We start with what you're trying to accomplish — then build something that earns its place visually because it's doing a real job.

No shortcuts, no handwaving.

"Work smarter, not harder" is a scam when it means cutting corners. We put in the work. When we say we can do something, we've already researched it to the point of obsession.

Design that means something.

People don't remember design that looks like everything else. They remember it because of the way it made them feel, or because they saw themselves in it. That's the goal — every time.

HATE HAS NO PLACE HERE (OR ANY PART OF THE WORLD.)

We stand with LGBTQIA+ people. Black Lives Matter.
Trans rights are human rights. You are safe with us.
Our work doesn't create space for bigotry, and neither do we. If you're looking for someone who'll tone down inclusivity to make the narrow-minded comfortable, we’re not the right partner for you.

OUR DESIGN PHILOSOPHY

The goal isn't pixel perfect.
It's a business you're proud to put in front of anyone.

People don't remember the design that looks like everything else. They remember it because of the way it made them feel, or because they saw themselves in it.

Taking risks in design is something we'll always do. But we promise to do it thoughtfully, and tell you why we did it that way. Every decision is explainable. Every choice connects back to your business.

Giving businesses a brand identity they love is what lights us up. Not because we're in love with the craft for its own sake, but because when it works, you feel it. And so do your clients.

READY TO WORK TOGETHER?

Let's build something worth remembering.

Book a free 30-minute discovery call. We'll talk through your business, your brand, and whether we're the right fit — no pitch, no pressure.